simsim is Tradition
Time and travel has changed how Shawarma was originally intended to be experienced. simsim is a comeback to our origins, a comeback to the way Shawarma was intended to be prepared and experienced.
simsim is Innovation
Respecting Tradition does not mean being old fashioned. simsim uses the latest culinary creativity and expertise to bring made from scratch Shawarma to today and tomorrow.
simsim is Authenticity
simsim is the Arabic translation for Sesame. It is the central ingredient in many dishes, including our tahini sauce. Beyond that, the sesame represents simplicity, flavor, history and purity to us – elements we feel have been lost in Shawarma today. simsim is flavor & tradition with an authentic & modern spin.